It is a sad fact that currently only 12% of the population are members of gyms and only 39% of men and 29% of women currently meet the Chief Medical Officers recommendations for physical activity. This is reflected in the health and well-being of our nation and its impact on our economy:

The World Health Organisation (WHO) has identified physical inactivity as the fourth greatest cause of premature death globally

Physical inactivity is costing the economy £10 billion per year

Inactive people spend 38% more days in hospital

Levels of obesity have increased to a point where obesity is "seen as the norm"

The cost of obesity to the UK is estimated at £50 billion by 2050

Obesity is linked to a range of conditions including high blood pressure, certain cancers, musculoskeletal problems and poor mental health

Pressure is mounting on the NHS and local authorities to cover the cost of an ageing and unhealthy population

Local and national economic output is restricted by declining population health